Beauty care, reimagined for home

Romoni - On-Demand Beauty Service Platform

A digital beauty and lifestyle platform that makes professional salon and wellness services bookable at home across Dhaka and surrounding areas.

A hand holding a phone open on the Romoni app home screen, showing beauty service categories and a giveaway banner.

Our Contribution

  • Website
  • Mobile Experience
  • UX
  • Service Commerce
  • Backend Ecosystem
Industry
Beauty & Personal Care
Primary market
Bangladesh
Product Type
On-demand home-service marketplace
Platforms
Web, mobile experience and operations

Problem Statement

Traditional salon visits often require travel, waiting time and fixed schedules. For customers seeking beauty services at home, the experience also depends on trust, clear pricing, provider availability and reliable service fulfillment.

  • Make a broad beauty-service catalogue easy to discover and compare
  • Build confidence around service quality, pricing and provider reliability
  • Coordinate booking time, location, service duration and provider availability
  • Support operational growth without making the customer journey feel complex

Solution Statement

Nagorik helped shape a service-commerce experience that brings discovery, scheduling, pricing and fulfillment into one clear digital journey. Customers can move from browsing a service to booking at home with less friction, while the operational layer supports a growing network of trained providers.

  • Clear category and package architecture
  • Straightforward booking and scheduling flow
  • Transparent service duration and pricing
  • Operations-ready structure for provider and order management

Feature

Core features delivered

  1. Service discovery and category browsing

    Customers can explore beauty, wellness, hair, bridal and package options through a structured service catalogue.

  2. At-home booking and scheduling

    A guided booking journey connects service selection with preferred time, location and order confirmation.

  3. Packages, pricing and checkout

    Individual services and bundled packages can be compared with visible pricing, duration and promotional value.

  4. Provider and fulfillment operations

    The platform supports service-provider coordination and the operational workflow required to deliver appointments at home.

Impact

The scale of the platform is reflected in its service demand.

A digital service model built for convenience, trust and scale

Romoni transformed a traditionally offline beauty-service journey into a structured digital experience. Public Romoni milestones show the platform reaching significant order volume while expanding its service-provider network and geographic coverage

  • 350K+

    Orders achieved by 2022

  • 200+

    Skilled service providers

  • 2018

    Journey started

  • 2024

    Expanded beyond Dhaka

Two hands holding a tablet showing the Romoni website with a Ramadan campaign banner and the Sale of the Month services.

Key Outcomes

  • Reduced friction between service discovery and booking
  • Made home beauty services easier to compare through visible pricing and duration
  • Created a scalable digital channel for trained beauty professionals
  • Supported expansion across Dhaka, Tongi, Gabtoli, Gazipur, Savar and Narayanganj

Tone of the Project

The experience should feel reassuring and effortless rather than overly technical.

  • Convenient
  • Trusted
  • Transparent
  • Warm and service-led
  • Mobile-first

Outcome & Results

  1. Discover
  2. Structure
  3. Design
  4. Build
  5. QA
  6. Launch

Team Strength

From browsing beauty services to booking experiences

A cross-functional product team supports both the customer-facing experience and the operational service layer.

  1. Product management
  2. UI/UX design
  3. Frontend or mobile development
  4. Backend and API engineering
  5. Quality assurance
  6. Operations and analytics collaboration
A product team gathered around a meeting table with laptops, tablets and printed charts.

Technologies & Tools

Technology used

  • Design
  • Adobe Illustrator
  • Supporting Systems
  • UX research and service-flow design
  • Responsive web experience
  • Figma
  • Development
  • Custom booking and order flows
  • Backend service operations
  • Service catalogue management
  • Pricing and package logic
  • Analytics and collaboration tools
Close-up of a serum dropper held against the skin under a closed eye.
The Romoni app home screen on an iPhone, with service categories and a Radiant Summer Skin at Home banner.
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