Camden - Loyalty, Rewards Platform

Camden - Loyalty, Rewards and Visitor Experience Platform

A mobile companion for Camden Market that connects visitors with exclusive deals, rewards, games and on-site discovery across one of London's most iconic retail destinations.

Silhouetted hand holding a phone showing the Camden Market app home screen with Stables, Hawley Wharf and Lock locations and a What's On promotion, against glowing orange light bars

Our Contribution

  • Mobile App
  • UX
  • Loyalty
  • Rewards
  • Visitor Discovery
Industry
Retail & Hospitality
Primary Market
London, United Kingdom
Product Type
Destination loyalty and engagement
Platforms
Mobile app and merchant content ecosystem

Problem Statement

Camden Market brings together a large and constantly changing mix of independent retailers, food operators and experiences. Visitors need a simple way to discover what is relevant to them, while the destination needs a direct channel that can drive repeat visits, promote merchants and extend engagement beyond the physical visit.

  • Unify offers from many independent traders without losing the character of the market
  • Give visitors a reason to return to the app before, during and after a visit
  • Blend utility, such as navigation, with loyalty and entertainment
  • Create a repeatable channel for promotions, competitions and merchant discovery

Solution Statement

The Camden Market App turns the market into a connected digital experience. It combines exclusive offers, points and rewards, quizzes and games, and interactive discovery so visitors can save, explore and engage through one branded companion.

  • Exclusive member deals and promotions
  • Reward points and redemption experiences
  • Quizzes, games and competition mechanics
  • Interactive map and trader discovery

Feature

Core features delivered

  1. Exclusive deals and premium offers

    Visitors can access app-only promotions and discounts from participating shops, eateries and attractions.

  2. Points and instant rewards

    Engagement activities can earn points that are redeemable for discounts, benefits or selected Camden experiences.

  3. Games, quizzes and competitions

    Gamified interactions create lightweight reasons to reopen the app and participate in destination campaigns.

  4. Interactive market discovery

    A digital map helps visitors navigate the market, discover traders and find experiences that may otherwise be missed.

Impact

A loyalty layer built around the full visitor journey

The platform gives Camden Market a direct digital relationship with visitors while helping independent traders become more discoverable. Utility and loyalty live in the same experience, making the app useful on-site and engaging between visits.

  • 4

    Core visitor experiences

  • 4 Months

    Product delivery

  • 1

    Unified destination app

  • 30+

    Deals and discovery channel

Phone lying on an orange velvet chair showing the Camden Market app Offer Unlocked screen with a 40% off Bear and Garlic deal and an Explore Shop button

Key Outcomes

  • Unified deals, rewards, games and navigation in one visitor-facing product
  • Created a direct promotional channel for Camden Market and participating merchants
  • Improved discoverability across shops, food, attractions and experiences
  • Established a foundation for repeat-visit loyalty and campaign engagement

Tone of the Project

Camden is energetic, independent and full of discovery.

  • Vibrant
  • Playful
  • Local
  • Discovery-led
  • Reward-driven

Project TimeLine

  1. Discover
  2. Define
  3. Design
  4. Build
  5. Integrate
  6. Launch

Team Strength

The product requires close collaboration across experience design, mobile

The product requires close collaboration across experience design, mobile engineering, loyalty logic and merchant content operations.

  1. Product management
  2. UI/UX design
  3. Mobile app engineering
  4. Backend and loyalty systems
  5. Content and merchant operations
  6. QA and release management
Overhead view of a product team collaborating around a white meeting table with laptops, tablets and printed charts in a bright office

Technologies & Tools

Technology used

  • Product Design
  • Visitor-first mobile UX
  • Offer and reward journeys
  • Gamified engagement patterns
  • Development
  • Mobile application
  • Loyalty and points logic
  • Account and premium-member flows
  • Integrations
  • Merchant offer management
  • Campaign and competition content
Hand holding a phone showing the Camden Market app splash screen with the 'All just a tapp away' tagline and the Camden Market Est. 1974 logo, on a mint-to-cyan gradient background
Hand holding a phone showing the Camden Market app home screen with location tabs for Stables, Hawley Wharf and Lock, a What's On sponsored game and The Little Green Guide, on a light grey background

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